Nine criteria
Every claim checked against documents and public registries.
10–15 working days
From complete documentation to decision.
Annual re-audit
The seal expires unless the standard is maintained.
The nine criteria
Verified corporate identity
Registered company name, jurisdiction, registration number and beneficial ownership disclosed and matched against public registries.
Valid gambling licence chain
Every brand promoted through the programme holds a current licence from a recognised regulator, with licence numbers published on the brand site.
Transparent commission terms
Written terms covering commission model, bonus costs, chargebacks and any administrative fees, with 30 days' notice required for changes.
No negative carryover
Negative balances are reset monthly, or the exception is disclosed in plain language before the affiliate signs.
Documented payment schedule
A fixed payout date, at least two payment methods and a published minimum threshold. Median settlement within 15 days of month-end.
Accurate, auditable tracking
Postback and cookie policy documented, attribution window disclosed, and raw click or conversion logs provided on affiliate request.
Named affiliate manager
A reachable, named contact with a stated response-time commitment and a defined escalation path.
Responsible gambling compliance
Creative assets carry required age and responsible-gambling messaging; self-excluded player traffic is handled per regulator guidance.
Clean dispute record
No unresolved affiliate payment dispute older than 60 days at the time of review, and no confirmed shaving findings in the past 24 months.
Using the seal on your site
Certified programs receive the Safe Mark asset pack — light and dark seal files, a signed certificate and an embed snippet that links back to your public registry profile. The seal must link to your profile so affiliates can confirm the certification is current.
- SVG and PNG seal files, light and dark variants
- Signed PDF certificate with audit date and expiry
- Verification embed linking to your AffSafe profile
- Listing in the public Safe Mark holder index
Current Safe Mark holders
NordicBet Partners
Nordic Gaming Group Ltd.
Royal Ace Affiliates
Royal Ace B.V.
Lucky Crown Affiliates
Crown Interactive N.V.
Konvertika
Konvertika — Performance DSP
AdGamble Media
AdGamble Media DMCC
ClickBet Network
ClickBet Digital SA