Independent iGaming affiliate standards registry

AffSafe Safe Markaffsafe.comAffiliate Standards Registry

Last updated 2026-08-14

iGaming ad networks sell the inventory that gambling creatives are actually allowed to run on. Mainstream demand-side platforms restrict or ban casino advertising outright, so media buyers in this vertical work with specialist networks that accept the category, understand the compliance rules per market, and can filter the bot and incentivised traffic that plagues cheap gambling inventory.

The networks below are scored by working media buyers on inventory quality, format coverage, conversion performance, effective CPA, manager access and payment options. Pricing models vary: CPM suits branding and high-volume push placements, CPC gives cost control on search-adjacent and native inventory, and CPA shifts risk to the network but usually at a premium rate and with tighter traffic caps.

Traffic geography matters as much as price. A network with deep LATAM and SEA supply will not help a Nordic sportsbook campaign, and European supply is materially more expensive per thousand impressions because the regulated inventory pool is smaller. Check the regional mix in each listing before you test, and start with a fixed test budget per source rather than a blended campaign that hides which supply actually converts.

Score comparison

#Ad networkTrafficPricing modelRatingStatus
1

Konvertika

Konvertika — Performance DSP

Europe · LATAM · SEACPM · CPC · CPA
96.3%
Verified
2

AdGamble Media

AdGamble Media DMCC

Africa · LATAM · SEACPM · CPC
89.7%
Listed
3

ClickBet Network

ClickBet Digital SA

Europe · US · LATAMCPC · CPA
85.3%
Listed
4

TrafficHub iGaming

TrafficHub Media Ltd.

US · Europe · AfricaCPM · CPA
79.3%
Listed

Ranked ad networks

#1

Konvertika

Verified

Konvertika — Performance DSP · est. 2026

96.3%

Score from AffSafe.com

Lead-focused performance DSP built for iGaming: deep-funnel tracking to Reg2Dep and FTD, anti-fraud filtering, sequence-based retargeting and a proprietary ad server. Inventory spans 195+ countries, 30+ SSPs and 10B+ monthly impressions at a 99% fill rate, with full placement transparency and no hidden margins.

CPAHybridRevSharePop-underPushNativeDisplayVideoRetargeting
Customer service98%
It converts97%
Low CPA95%
Multiple formats96%
Easy to contact AM98%
Multiple payment methods94%
Pricing model
CPM · CPC · CPA
Payments
Bank wire, Paypal · min $200
View profileVisit website
#2

AdGamble Media

Listed

AdGamble Media DMCC · est. 2017

89.7%

Score from AffSafe.com

Gambling-friendly network with deep push and in-page inventory, anti-fraud filtering and granular sub-ID reporting.

CPAHybridPushPopNativeIn-page
Customer service90%
It converts87%
Low CPA88%
Multiple formats96%
Easy to contact AM92%
Multiple payment methods85%
Pricing model
CPM · CPC
Payments
Wire, Crypto, Capitalist · min $50
Website
On request
View profile
#3

ClickBet Network

Listed

ClickBet Digital SA · est. 2019

85.3%

Score from AffSafe.com

Performance network specialising in sportsbook seasonality with a compliance review on every creative set.

CPAHybridRevShareNativePushSearch feeds
Customer service87%
It converts91%
Low CPA82%
Multiple formats84%
Easy to contact AM88%
Multiple payment methods80%
Pricing model
CPC · CPA
Payments
Wire, Crypto, Skrill · min $250
Website
On request
View profile
#4

TrafficHub iGaming

Listed

TrafficHub Media Ltd. · est. 2015

79.3%

Score from AffSafe.com

High-volume display and pop inventory across Tier-2 markets. Best used with tight placement blacklists.

CPARevShareDisplayPopVideo
Customer service76%
It converts83%
Low CPA80%
Multiple formats89%
Easy to contact AM70%
Multiple payment methods78%
Pricing model
CPM · CPA
Payments
Wire, USDT, Paxum · min $100
Website
On request
View profile

How to choose an iGaming ad network

  • Check regional supply first

    Price per thousand impressions is meaningless if the audience is in the wrong market. Confirm the network's real volume in your target geo before negotiating rates.

  • Ask about fraud filtering

    Bot filtering, click-flood detection and source blacklisting should be described concretely. Vague reassurance is a warning sign in this category.

  • Test formats separately

    Push, pop, native and display behave completely differently on casino offers. Run them as separate line items or you will never know what worked.

  • Demand source-level reporting

    Without per-zone or per-source data you cannot blacklist the placements burning your budget, which is where most of the loss happens.

  • Match pricing model to confidence

    Use CPM once you know the funnel converts. Use CPC or CPA while you are still validating creative and landing page.

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Frequently asked questions

Which ad networks accept gambling traffic?
Specialist iGaming and adult-adjacent networks accept casino creatives, alongside some large mainstream push and native networks that permit the category in specific licensed markets. The networks listed on this page all accept gambling offers.
Can I advertise casinos on Google Ads?
Yes, in permitted countries, but only with Google's gambling certification for that country and a landing experience that meets its requirements. Certification is per market and takes time, which is why most buyers start with specialist networks.
What does casino traffic cost?
It varies enormously by geography and format. Tier-1 European display and push inventory is the most expensive; LATAM and SEA supply is a fraction of the cost but usually needs far more volume to produce a depositing player.
CPM, CPC or CPA?
CPA is safest while testing but priced accordingly and often capped. CPC gives control during optimisation. CPM is the cheapest per conversion once your creative and landing page are proven.
How do I avoid bot traffic?
Use source-level reporting from day one, set a conversion-rate floor per zone, blacklist aggressively, and compare network-reported clicks against your own tracker. A gap of more than a few percent needs explaining.
How much budget do I need to test a network?
Enough for a statistically meaningful number of clicks per source rather than a fixed euro figure. In practice most buyers budget for at least a few hundred clicks per creative and format combination before judging a source.