Guide · lead story
Casino affiliate programs explained: how they work and what they pay
A complete walkthrough of how casino affiliate programs track, attribute and pay — with the real commission ranges reported across the AffSafe registry.
2026-08-12 · 11 min read
Guide
Sports betting affiliate programs in 2026: payouts, seasonality and terms
Sportsbook affiliation behaves nothing like casino. Margins are thinner, volume is seasonal, and the contract details that matter are different.
2026-08-10 · 9 min read
Guide
Best affiliate programs 2026: how to compare them properly
A framework for judging any affiliate program — commission model, attribution, deductions, payment record — applied to the highest-paying vertical there is.
2026-08-08 · 10 min read
Technology
Casino affiliate software compared: the platforms behind your tracking
The affiliate platform an operator runs decides your reporting depth, attribution accuracy and payout reliability. Here is what to look for.
2026-08-05 · 9 min read
Data
How much do casino affiliates actually earn? A registry benchmark
Revenue per depositing player, realistic first-year numbers, and why traffic volume is the worst predictor of affiliate income in this vertical.
2026-08-02 · 8 min read
Traffic
iGaming ad networks: pricing models and traffic quality compared
CPM, CPC or CPA, which formats still convert on casino offers, and how to test a gambling ad network without burning the budget.
2026-07-30 · 9 min read
Market report
Brazil's regulated market, one year on: what affiliates actually earned
Licensed operators report stabilising CPAs while rev share deals tighten. We break down the numbers reported by 40 affiliate programmes.
2026-07-28 · 7 min read
Compliance
Affiliate program red flags: a due-diligence checklist before you send traffic
Fourteen checks that take an hour and prevent the disputes that cost affiliates months of revenue.
2026-07-26 · 7 min read
Data
The AffSafe payout report 2026: what the registry data shows
Our annual analysis of commission structures, payment terms and carryover policy across every program in the registry.
2026-07-20 · 10 min read
Compliance
Six signals that an affiliate programme is shaving your traffic
Missing FTDs are rarely announced. These are the reporting patterns our compliance team looks for during a Safe Mark audit.
2026-07-14 · 6 min read
Regulation
Licensing, tax and the affiliate: where the money actually leaks in 2026
Gross gaming revenue taxes, point-of-consumption rules and marketing levies now shape affiliate commissions more than negotiation does. A jurisdiction-by-jurisdiction read.
2026-07-05 · 9 min read
Traffic
Which ad network formats still convert for casino offers in 2026
Push is not dead, but the economics have shifted. A look at in-page push, native and search arbitrage performance across eight networks.
2026-06-30 · 5 min read
Traffic
Casino SEO after the AI answer layer: what still sends traffic
Generative answers absorbed the informational query. Affiliates who survived rebuilt around comparison depth, first-party data and brand demand rather than keyword volume.
2026-06-22 · 8 min read
Data
Payment terms benchmark: who actually pays on time
We tracked 1,400 self-reported payouts across the directory. Net-15 is becoming the standard for Safe Mark holders.
2026-06-12 · 4 min read
Compliance
Crypto casino programmes: the diligence checklist most affiliates skip
Instant payouts and 50% rev share look excellent until the licence is nominal and the treasury is a single hot wallet. How to assess counterparty risk before you send traffic.
2026-06-04 · 8 min read
Opinion
What separates a good affiliate manager from a great one
Response time matters less than you think. Decision authority matters far more.
2026-05-27 · 5 min read
Compliance
The affiliate's responsible gambling duty is no longer theoretical
Regulators in three markets have now acted directly against affiliates rather than operators. What changed, and what a defensible compliance posture looks like.
2026-05-18 · 7 min read
Data
Cohort economics: the only affiliate metric that predicts next year
Monthly earnings tell you what happened. Cohort curves tell you what a programme is worth. A practical guide to building and reading them without operator cooperation.
2026-05-09 · 9 min read